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Is TheGivingMachine Too Good To Be True?

When we tell people about TheGivingMachine, we often hear the same response: “That sounds too good to be true!” But we promise - it really isn’t.

So, what is TheGivingMachine?

We’re a charity that began as a social enterprise in 2006 and officially became a charity in 2014. From humble beginnings around a kitchen table, the idea for our charity was born. From day one, our mission has been simple: to help good causes raise vital funds. Over the years, our work has evolved, but our purpose remains the same - supporting communities, schools, and charities across the UK in their fundraising efforts.

When people ask, “Where’s the catch?”, we can confidently say: there isn’t one. We exist to support not-for-profit organisations by creating funding opportunities that help secure their sustainable future.

Our vision is to reinvent the way we give - to build an inclusive community that brings causes, supporters, and businesses together to make a real difference. That’s what makes us The “Giving” Machine.

You might wonder why people think it’s too good to be true. It’s because we do everything we can to support not-for-profit organisations. We do this by offering Community Grants and running our charity lottery - the GivingLottery. We raise the funds needed to provide these services, so we don’t have to charge any of the causes we support.

And the proof is in the impact - so far, we’ve helped thousands of causes raise over £2.5 million through everyday giving, grants, and our lottery. Every penny makes a difference, and every supporter helps that difference grow.

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A charity

In fact, what we’re doing is simply living out the very definition of a charity:

“An institution established for charitable purposes only.”

So yes, it might sound too good to be true - but it’s just good people coming together to do good things. We’re a registered charity, not a business, and we have a passionate team inspiring action every day.

Join our giving community and see how easy it can be to make a difference.

Luisa

About the author

Luisa Gatward

Our Head of Operations, Luisa is responsible for the smooth running of all operations including marketing and partner relationships. Having started working for TheGivingMachine in 2010, she has seen our Charity grow and develop into what we have today.

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