Running for Good
How Marathon Runners Make a Lasting Impact
Each year, thousands of people lace up their running shoes and take on one of the ultimate endurance challenges: the marathon. But for many, it’s about more than just the race. From the very first training run to the final stretch across the finish line, these miles are often run with purpose - raising vital funds and awareness for the causes that matter most.
Whether it’s in memory of a loved one, to support a community initiative, or simply to give back, charity runners transform their personal journey into a powerful act of kindness. It’s a beautiful example of how determination, generosity, and community spirit can come together to create real change.
Behind every race bib is a story, and behind every donation is a ripple effect that helps make the world a little better.
Why Run for Charity?
Running for charity turns every mile into something meaningful. Whether it’s raising funds for local community projects, supporting life-changing services, or simply spreading awareness, charity runners make a powerful difference.
Marathon fundraising is one of the most effective ways for individuals to support causes they care about. In fact:
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In 2023, the London Marathon raised a staggering £58.3 million for charity.
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Since its inception in 1981, the event has generated over £1 billion for good causes.
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On average, each charity runner raises £2,000 - £3,000, depending on the event and campaign.
It’s a reminder that one person, one challenge, and one powerful story can inspire countless acts of generosity.
2025 Brighton Marathon: Our Incredible Supporters
We were thrilled to have three amazing runners represent TheGivingMachine in the 2025 Brighton Marathon. They trained for months, battled through blisters and British springtime weather, and crossed the finish line not just as athletes - but as champions for our mission.
Thanks to their dedication and the generosity of their sponsors, they helped raise awareness of our work and vital funds to support our giving initiatives. We are incredibly grateful for their commitment and proud to have them as part of our community.
Their efforts raised an amazing £2,500!
Looking Ahead: London Marathon 2026 – Could This Be You?
We’re excited to announce that we have four charity places available for the London Marathon 2026! If you’ve ever dreamed of running through the heart of London surrounded by cheering crowds—and making a difference while you do it - this is your chance.
We’re looking for passionate, motivated individuals who want to take on an extraordinary challenge while raising funds to power kindness through TheGivingMachine. Whether you're a seasoned runner or a first-timer ready to train with purpose, we’d love to hear from you.
How to Get Involved
Interested in running for us in London 2026? Click the button to express your interest and find out more.
Together, we can turn every step into something meaningful - for the runners, for the supporters, and for the communities we serve.
About the author
Luisa Gatward
Our Head of Operations, Luisa is responsible for the smooth running of all operations including marketing and partner relationships. Having started working for TheGivingMachine in 2010, she has seen our Charity grow and develop into what we have today.